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设计说明：恒康食品有限公司品牌重塑: 根据目标消费者的问卷调查，对比竞争对手的市场定位，我们知道了新一代消费者对炒货品牌的品牌要求，为了让更多消费者记住我们，信赖我们，于是需要我们推翻以往在消费者心中的传统守旧的品牌形象，推广国际感，健康感的大品牌形象。 Rebrand for Heng Kang food co., LTD.: According to the target consumers of questionnaire survey, also compared with competitors, we know for food brand what is new generation consumers needs.In order to let the brand have a bigger stage,we need to overturn the traditional, conservative brand image in the minds of consumers, and promote the international ，healthy identity.

指导老师：IIDC国际设计学院